The Story of Creative Image
Creative Image was first conceptualized during a conversation between Raghu Rai and his daughter, Purvai, when he mentioned that if he ever had his own magazine, it would be very different from the existing ones. As a young photographer, he recalled waiting restlessly for the best of contemporary photography magazines to arrive on the stands each month so that he could educate himself in the latest developments of the photography world. This hunger is what had inspired him to take up photography and eventually excel at it; it was the same hunger that he wanted to instill in today’s generation of photographers.
Long after the conversation, the thought stayed with his daughter. When she went back to design school she immersed herself in publication design and branding studies, determined to turn her father’s dream into reality. With the vision in place, she started to reach out to photographers via social media, asking for portfolios. Needless to say, Raghu Rai was overjoyed when he received the first digital dummy of the magazine, a consolidation of her extensive research.
The ecstatic response its online presence generated only went on to motivate both father and daughter further. They continued to strive towards perfecting the platform they were envisioning for photographers that would not only educate them under Raghu Rai’s personal guidance, but also create space to showcase their skills. They decided to call it the Creative Image.
The first issue of the magazine was launched at the Delhi Photo Festival on 30th October 2015. The magazine has been in continuous circulation since, living up to its objective of inspiring its many subscribers to strive for excellence. Therefore, thrilling the father-daughter duo with the enormously positive response that its every issue receives.
Ideology : a unique approach
Everyone has a hidden talent, a fire already ignited within them. The idea behind the magazine is to fan this flame that burns to create something magical, until the unseen and the unknown reveal themselves in a heartbeat and a Creative Image is conjured.
With both, our magazine and gallery, we aim to create a participatory platform for photographers to share their work for the world to appreciate.
What is Creative Image?
Creative Image is a bi-monthly photography magazine. Each issue is thematic and largely covers the work produced in the Indian subcontinent, appraising passionate photographers and publishing images that are unique, important, and impactful.
Photography is one of the youngest forms of creative expression, and continues to undergo multifarious changes in its relatively short advancing period. In this context, what sets us apart is the timelessness of our content. We focus not only on the classical work of well-established photography legends but also encourage contemporary, emerging photographers.